Certification Training
That Delivers a Big Human Impact
Trusted by the world’s leading organizations
About Our Training Programs
At HAYDAY®, our training programs are built on the principles of nano instructional design, delivering the maximum amount of content in the least amount of time. This approach not only enhances retention but also significantly boosts student engagement. Research shows that training programs that are concise and focused increase retention rates by up to 50% (Source: Journal of Workplace Learning).
Our programs are informed by cutting-edge research from multiple #1 bestselling books, supplemented by up-to-date monthly research. Furthermore, each program is 100% customized to align with your organization’s current human experience maturity model, industry segment, and other key factors. This tailored approach ensures an exceptional return on your training investment, driving real results for your organization.
Our Programs Are Available in All Delivery Formats
We understand that flexibility is key to effective training. That’s why our programs are available in various formats to meet your needs: live at your facility, live virtual, and on-demand. This ensures that your team can access the training anytime, including during onboarding for new employees, maximizing the impact of the training.
HXI Score
human experience innovation
Our HXI Score offers a comprehensive assessment of your organization's current competitiveness, systems, tools, processes, insights, and other key factors against an optimal state. In addition to providing your (HXI) Score, we will deliver detailed recommendations on how to enhance your Human Experience Innovation (HXI) Score, helping you attract and retain mission-critical talent and valuable customers. Our insights will also outline strategies for significantly improving innovation, strategic outcomes, and achieving broader enterprise goals.
about your Score
human experience innovation
- Low Competitiveness 30%
- Moderate Competitiveness 60%
- High Competitiveness 80%
- Very High Competitiveness 100%
Our abbreviated analysis analyzes your current state of human experience, maturity, compared to an optimal state. We look at systems, tools, processes, insights, and cultural factors to determine your current state of human experience competitiveness. Additionally, we provide recommendations on how to improve your score. Our free score offer is limited to 10 available assessments each month, and is available on a first come first serve basis.
Low
Characteristics: The organization struggles with poor customer service and low employee satisfaction. It faces significant challenges in attracting and retaining both customers and talent, with high turnover rates and a lack of market presence.
Moderate
Characteristics: The organization has average performance in customer service and employee satisfaction. It maintains a stable customer base and workforce but has considerable room for improvement in both areas. It may face challenges in standing out in the market and retaining top talent.
high
Characteristics: The organization performs well in both customer service and employee satisfaction. It effectively attracts and retains customers and talent, with strong market presence and good working conditions. There is consistent engagement and a solid reputation in the industry.
very high
Characteristics: The organization excels in both customer service and employee satisfaction. It is a market leader with exceptional customer loyalty and a top employer with outstanding working conditions. It sets industry standards and is highly competitive in both attracting customers and talent.
This integrated score range provides a comprehensive view of how an organization performs overall in terms of both customer and employee competitiveness, reflecting its market position and internal health.
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the power
The Power of Job-Specific Training
Unlike many organizations that offer generic training programs, our approach is highly targeted. Research indicates that job-specific training can improve performance by up to 32% (Source: Training Industry). By focusing on the unique needs of specific roles, our programs ensure that the training is directly relevant to your employees, leading to significant improvements in strategic outcomes and stakeholder retention. Our specialized programs include:
CCT
Customer Champion® Training
Specifically designed for customer-facing stakeholders, this program is customized to address the unique characteristics of your organization and market. It is available in live, live virtual, and on-demand formats.
CESP
Certified Ethical Sales Professional®
This groundbreaking training program transforms your sales team into revenue-generating rockstars. By leveraging the science of Human Experience Innovation Design, the program can increase closed sales by 22% and customer retention by 25% (Source: McKinsey & Company). Available in live, live virtual, and on-demand formats.
CIC
Certified Impactful Communicator®
A powerful program for customer-facing employees involved in sales presentations or customer service. It emphasizes empathy, listening, and skillful communication, which are proven to increase customer satisfaction by 18% (Source: American Customer Satisfaction Index). Available in live, live virtual, and on-demand formats.
CCRA
Certified Customer Relationship Advocate®
Tailored for managers and supervisors of customer-facing employees, this program is perfect for both B2B and B2C sectors. It equips leaders to implement and support customer experience strategies that drive growth and happiness, contributing to a 20% increase in customer loyalty (Source: Forrester Research). Available in live, live virtual, and on-demand formats.
CMCX
Certified Master of Customer Experience®
Exclusively for executives and top leaders responsible for customer experience within their organization, this advanced program covers customer insights, strategies, emerging technologies, and Human Experience Innovation™. It ensures that employee happiness aligns with customer satisfaction, boosting overall organizational performance by 26% (Source: Gallup). Available in live, live virtual, and on-demand formats.
PC
Patient Champion® Training
Specifically designed for patient-facing healthcare professionals, this program is customized to address the unique needs of your organization and the populations you serve. Studies show that improving patient experience can reduce staff turnover by 15% and improve patient satisfaction by 20% (Source: Press Ganey). Available in live, live virtual, and on-demand formats.
CPRA
Certified Patient Relationship Advocate®
Tailored for managers and supervisors overseeing patient-facing staff, this program equips leaders to implement and support patient experience strategies that enhance care quality and patient happiness. Available in live, live virtual, and on-demand formats.
CMPE
Certified Master of Patient Experience®
Exclusively for executives and top leaders responsible for patient experience within their organization, this advanced program covers patient insights, strategies, emerging technologies, and Human Experience Innovation™. It ensures that both patients and healthcare professionals are satisfied and engaged, leading to a 30% improvement in patient outcomes (Source: The Beryl Institute). Available in live, live virtual, and on-demand formats.
ME
Member Experience® Training
Specifically designed for member-facing stakeholders, this program is customized to address the uniqueness of your organization and the community you serve. Available in live, live virtual, and on-demand formats.
mel
Member Experience® Leader
Exclusively for executives and top leaders responsible for member experience within their organization, this advanced program covers member insights, strategies, emerging technologies, and Human Experience Innovation™. It ensures that your employees are as engaged as your members, leading to a 22% increase in member retention (Source: MemberWise). Available in live, live virtual, and on-demand formats.
ect
Employee Champion Training
Specifically designed for leaders and managers, this program is customized to address the unique needs of your organization and workforce. Available in live, live virtual, and on-demand formats.
cera
Certified Employee Relationship Advocate
Tailored for managers and supervisors overseeing teams, this program equips leaders to implement and support employee experience strategies that drive growth and happiness. Studies show that companies with engaged employees outperform their peers by 147% in earnings per share (Source: Gallup). Available in live, live virtual, and on-demand formats.
cmhx
Certified Master of Human Experience®
Exclusively for executives and top leaders responsible for employee experience within their organization, this advanced program covers employee insights, strategies, emerging technologies, and Human Experience Innovation™. It ensures your workforce is motivated, engaged, and aligned with your organization’s goals, contributing to a 21% increase in profitability (Source: Gallup). Available in live, live virtual, and on-demand formats.
About Our Training Research
We leverage the power of proprietary tools like TrendGPS™ alongside the extensive research conducted by our founder, Nicholas Webb. His decades of expertise are encapsulated in a series of bestselling books that cover critical topics such as customer experience, workplace happiness, innovation, and leadership. This deep well of knowledge informs everything we do, enabling us to provide our clients with cutting-edge insights and strategies that drive meaningful results.
We believe that the key to success in any organization lies in the quality of the human experiences it delivers. Our commitment is to partner with you to unlock your organization’s full potential, ensuring that you not only meet your goals but also create lasting value for your employees, customers, and stakeholders.
Join us as we lead the way in the Human Experience Economy. Together, we can build a future where every interaction is meaningful, every experience is exceptional, and every organization is thriving.
The Science Behind Our Clients’ Success
For over three decades, our groundbreaking research has fueled the success of leading organizations, becoming the foundation of our founder Nicholas Webb’s multiple bestselling books on Innovation, Leadership, and Human Experience Innovation (HXI). Our proprietary methods have empowered our clients with unparalleled insights into their customers and markets, enabling them to craft extraordinary experiential value. In today’s Human Experience Economy, the most successful organizations are those that embrace cutting-edge systems, tools, and technologies to stay ahead. Download our exclusive abstract from Nicholas Webb’s forthcoming book, on the Science of Human Experience Innovation (HXI), and learn how to revolutionize your approach to customer happiness.
