about
hayday^®

Your Partner in – Human Experience Innovation™

Trusted by the world’s leading organizations

At hayday

we are dedicated

At HAYDAY^®, we are dedicated to transforming the way organizations approach Human Experience. With over 30 years of research and expertise, we have built a reputation as the leading authority in Human Experience Insights, Strategy, and Training. Our mission is to empower organizations to drive growth, generate new revenue streams, and create environments where both employees and customers can thrive.

Our Service Verticals

At HAYDAY^®, we specialize in driving rapid and scalable growth for both B2B and B2C organizations by enhancing Customer Experience. Our expertise extends to the healthcare sector, where we work with hospitals, clinics, and other healthcare organizations to improve Patient Experience and operational efficiency. We also partner with leading associations to help them generate new revenue streams and elevate Member Experience. Additionally, we support sales organizations in enhancing the buyer’s Sales Experience, leading to stronger customer relationships and increased sales. Lastly, we are committed to helping organizations cultivate a culture of happiness, and improved Employee Experience, ensuring that both employees and customers thrive.

Our Legacy

Founded by Nicholas Webb one of the world’s top-rated human experience experts—recognized as a leader in this field for over eight consecutive years—HAYDAY^® is built on a foundation of deep knowledge and proven success. Our founder is the author of multiple #1 best-selling books on Customer Experience, Work-life Happiness, Innovation, and Leadership. This wealth of knowledge and experience forms the cornerstone of our business, allowing us to offer unparalleled expertise to our clients.

HXI Score

human experience innovation

Our HXI Score offers a comprehensive assessment of your organization's current competitiveness, systems, tools, processes, insights, and other key factors against an optimal state. In addition to providing your (HXI) Score, we will deliver detailed recommendations on how to enhance your Human Experience Innovation (HXI) Score, helping you attract and retain mission-critical talent and valuable customers. Our insights will also outline strategies for significantly improving innovation, strategic outcomes, and achieving broader enterprise goals.

About The Scores get my free score

about your Score

human experience innovation^™

Low Competitiveness 30% 30%
Moderate Competitiveness 60% 60%
High Competitiveness 80% 80%
Very High Competitiveness 100% 100%

Our abbreviated analysis analyzes your current state of human experience^™, maturity, compared to an optimal state. We look at systems, tools, processes, insights, and cultural factors to determine your current state of human experience^™ competitiveness. Additionally, we provide recommendations on how to improve your score. Our free score offer is limited to 10 available assessments each month, and is available on a first come first serve basis.

Low

Characteristics: The organization struggles with poor customer service and low employee satisfaction. It faces significant challenges in attracting and retaining both customers and talent, with high turnover rates and a lack of market presence.

Moderate

Characteristics: The organization has average performance in customer service and employee satisfaction. It maintains a stable customer base and workforce but has considerable room for improvement in both areas. It may face challenges in standing out in the market and retaining top talent.

high

Characteristics: The organization performs well in both customer service and employee satisfaction. It effectively attracts and retains customers and talent, with strong market presence and good working conditions. There is consistent engagement and a solid reputation in the industry.

very high

Characteristics: The organization excels in both customer service and employee satisfaction. It is a market leader with exceptional customer loyalty and a top employer with outstanding working conditions. It sets industry standards and is highly competitive in both attracting customers and talent.

This integrated score range provides a comprehensive view of how an organization performs overall in terms of both customer and employee competitiveness, reflecting its market position and internal health.

we serve you

Serving Exceptional Organizations of All Sizes

For over 30 years, we have had the honor of partnering with some of the world’s most respected brands. Our experience has allowed us to refine our services to meet the unique needs of organizations both large and small. We take pride in offering scalable, high-quality solutions that are accessible to small and mid-sized businesses, ensuring that they too can benefit from our expertise. Some of the esteemed clients we’ve had the pleasure to work with include:

OUR CLIENTS

what

What We Do

We partner with organizations that are committed to significantly enhancing the experiences they offer to both their employees and their customers. Our approach is holistic, addressing every facet of the Human Experience within an organization.

healthcare

Staff, Provider and Patient Happiness

We collaborate with hospitals, clinics, and medical practices to create happier workplaces for staff and providers while driving substantial improvements in patient satisfaction.

Association

growth

We work closely with association executives to identify new revenue centers while delivering greater experiential value to their members.

sales

mastery

Our certified ethical sales professionals provide specialized training programs designed to elevate sales performance, ensuring that organizations not only meet but exceed their sales goals.

Rapid

Revenue Growth

We help organizations achieve rapid revenue growth by making major improvements in customer experience and customer service. Companies that excel in customer experience see revenue growth rates 4-8% above their market, according to Bain & Company.

Attract

Retain, and Inspire Talent

We empower organizations to thrive by helping them attract, retain, and inspire mission-critical talent. Organizations with highly engaged employees are 21% more profitable, according to Gallup, and our strategies ensure that your team is motivated, aligned, and driven to succeed.

why

why hayday^®

In today’s Human Experience Economy, the most successful organizations understand that every aspect of their business is driven by an improved human experience. This is where HAYDAY® excels. By partnering with us, you gain access to:

Cutting-Edge

Insights

Leveraging advanced technology and decades of research, we provide insights that drive major improvements and spark new product and service innovations.

Talent

Attraction and Retention

Our strategies help organizations attract and retain mission-critical talent, creating a workplace where employees are engaged, motivated, and satisfied.

Customer

Retention and Growth

We help you build a viral business that delivers exceptional experiential value, ensuring your customers not only stay but become advocates for your brand.

A message

from Our Founder, Nicholas Webb

Over the past 30 years, I’ve had the privilege of working with remarkable organizations, helping them achieve both revenue growth and something equally important—happiness. The concept of happiness might seem out of place in the business world to some, but the most successful organizations understand that the true measure of success lies in the positive impact we have on everyone we touch.

I firmly believe that as leaders, one of the most meaningful things we can do is help others find happiness. The beauty of this approach is that when happiness becomes a priority in our enterprise, it unlocks the potential to achieve all our goals. This includes discovering new opportunities to innovate, attracting and retaining top talent, and delivering exceptional experiential value to our customers.

Thank you for taking the time to explore our work. It would be our honor to help you cultivate happiness within your organization and in the lives of your valued customers.

About Our Research

We leverage the power of proprietary tools like TrendGPS™ alongside the extensive research conducted by our founder, Nicholas Webb. His decades of expertise are encapsulated in a series of bestselling books that cover critical topics such as customer experience, workplace happiness, innovation, and leadership. This deep well of knowledge informs everything we do, enabling us to provide our clients with cutting-edge insights and strategies that drive meaningful results.

At HAYDAY®, we believe that the key to success in any organization lies in the quality of the human experiences it delivers. Our commitment is to partner with you to unlock your organization’s full potential, ensuring that you not only meet your goals but also create lasting value for your employees, customers, and stakeholders.

Join us as we lead the way in the Human Experience Economy. Together, we can build a future where every interaction is meaningful, every experience is exceptional, and every organization is thriving.

The Science Behind Our Clients’ Success

For over three decades, our groundbreaking research has fueled the success of leading organizations, becoming the foundation of our founder Nicholas Webb’s multiple bestselling books on Innovation, Leadership, and Human Experience Innovation (HXI). Our proprietary methods have empowered our clients with unparalleled insights into their customers and markets, enabling them to craft extraordinary experiential value. In today’s Human Experience Economy, the most successful organizations are those that embrace cutting-edge systems, tools, and technologies to stay ahead. Download our exclusive abstract from Nicholas Webb’s forthcoming book, on the Science of Human Experience Innovation (HXI), and learn how to revolutionize your approach to customer happiness.

abouthayday®